A Strategy Geek.
Seeking Problems to Solve.
I’ve Been Both the Client and the Agency
Spending time on both the client and agency sides of the business has afforded me the opportunity to drive strategy across channels, both traditional and emerging. With a start in TV and print, I have moved across branded apps, social media, personified AI, website development and brand collaborations. I am most proud to have driven strategies for some of the best brands in the world including Nike, Xbox, Alexa, Levi's, Molson-Coors, Coca-Cola, Starbucks, and Microsoft.
Helping Clients Move From Brand Love to Brand Action
After spending 20 years in the strategy space, I’ve launched Smiling Lions. Here, I’m developing communication strategies for brands, start-ups and agencies that warrants customer attention and bridges what I call the “intention gap” between brand love and brand action.
